Brands and certifications

Both are plain lists shared by all sites.

Brands

Catalog > Brands lists who makes the products. Feeds add new brands as their products are added to the catalog. A new brand is neither a filter option nor shows its logo until you switch it on.

Field	What it does
Name	The brand’s name. Feeds’ spellings of it (“FRUIT OF THE LOOM”, “Fruit of the Loom™”) all find this brand, so you can’t add a second brand that differs only in spelling.
Logo	SVG is best, or PNG or WebP on a transparent background. Crop it tight: logos are shown at the same area, so empty margin makes one look small.
Show as a filter	Lists it under Brand in the filters on category pages and search results.
Show logo	Shows the logo on its products.

A product has one brand, set on its edit page. A feed’s brand follows the feed until you choose another, and then stays. Search looks at the brand name too.

Delete takes the brand off its products; they keep their names.

Certifications

Catalog > Certifications lists the certifications, audits and compliance products are stated to have. They say what the supplier states, not a checked certificate. They appear under “Certifications and audits” on the product page.

Drag to set the order products show them in. Feeds add new ones as their products are added to the catalog, and these show as their name until given a logo.

Field	What it does
Name	What customers see when there is no logo, and the logo’s alt text.
Also known as	Other names feeds write it as (“OEKO-TEX®”, “Oeko-Tex Standard 100”). Case, spaces, punctuation and ® don’t matter. A name can belong to only one certification.
Kind	Factory audit, Certification or Compliance.
Logo	Without one, its name is shown. Crop it tight to the mark.

Note

The product edit page has no field for certifications. A product gets them from its feed, so products entered by hand don’t have any unless they were imported with them.

Delete takes it off its products: they no longer show it.